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So You Wanna Start Writing a Book with Jeff Kluever

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Jeff Kluever, author of Waking the Shadows. He talks about his journey with publishing his book and advice he has for aspiring authors.

Our favorite piece of advice: "Ask for help." Simple but sometimes the hardest thing to do. You can't be an expert at everything. As local business owners, we often get used to knowing a little about a lot and most of the time, that lets us get by. But there are times when you need to call in for reinforcements (QuickBooks help anyone?) to make sure the need is filled correctly. Don't be afraid to lean on others!

If you're curious about becoming an author, learn a little more from Jeff and connect using the links below!

1. What do you own and why did you start this business?

The “business” I own is my first book, Waking the Shadows, which I...

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Beyond Local: Adding Affiliate Marketing to Your Revenue Mix

Welcome to the "Beyond Local" series where we introduce new ways to scale your brand beyond one geographically bound area.

Most local businesses rely on local residents to support them. This is exactly what we teach local business owners how to do with ease inside of Local Business School, but once you master a local market, why not go beyond the parameters of your specific community?

We're kicking off "Beyond Local" with one of our favorite topics: affiliate marketing. To be transparent, there are affiliate links inside of this and if you purchase from us, we may get a small commission. Let's dive in.

First and foremost, what exactly is affiliate marketing?

If you sign up to be an affiliate of a company, you get a custom link made just for you to share with your audience. If someone clicks or buys from you within a specific timeframe, you can make real money from that click or purchase.

Every affiliate program is different, but the gist is that you get compensated for anyone who...

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So You Wanna Start A Specialty Baking Business with David Downing from ChipMonk Baking

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is David Downing, co-founder of ChipMonk Baking, a specialty food manufacturing and product business in Houston, Texas.

Our favorite piece of advice: "Remember the 80/20 rule and listen to your top customers." Shout it from the rooftops, David! At Love Local we inherently believe that a majority of your business will come from repeat customers and just like David shares in his advice, you've got to nurture and appreciate those customers to build up raving fans. One customer raving about your product to a friend goes so much further than your single social media post promoting your product ever could. Invest in your customers. You won't regret it.

If you're curious about starting your own specialty food business, learn a little more from David and connect with him...

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So You Wanna Start A Freelance Writing & Career Coaching Business with Aleenah Ansari from Aleenah's Consulting Services

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Aleenah Ansari, owner of a freelance writing & career coaching business, Aleenah's Consulting Services based in Seattle, Washington.

Our favorite piece of advice: "Take feedback seriously, but not personally." That's gold. Information can be a great tool to help you build your business but that doesn't mean that you need to act on every piece of advice given to you, no matter how well intended. You know your business best so trust your instincts and ability to discern whether or not to take someone else's advice. 

If you're curious about starting a career coaching and freelance writing business, learn a little more from Aleenah and connect using the links below!

1. What do you own and why did you start this business?

My name is Aleenah Ansari, and I’m a...

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So You Wanna Start A Community For Creatives with Emma Hicks from Camp Climb

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Emma Hicks, owner of Camp Climb and expert at bringing together creatives in community, both virtually and in person.

Our favorite piece of advice: "Find a community where you feel a deep sense of belonging." It can be a lot when you shoulder the weight of everything on your own. Having a group of people that you can lean on for support in both the highs and lows is crucial to thriving in entrepreneurship.

If you're curious about starting a virtual and in-person community for creatives, learn a little more from Emma and connect using the links below!

1. What do you own and why did you start this business?

Camp Climb; I was craving deeper connection with other female creative entrepreneurs forging new paths and a deep desire to bring our differences around the table and find unity in...

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So You Wanna Start A Mobile Bookshop with Flannery Buchanan from Bluebird Bookstop

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Flannery Buchanan owner of Bluebird Bookstop, a mobile bookshop set up in a vintage camper in Crozet, Virginia.

Our favorite piece of advice: "Stay flexible." Structure is a valuable tool in business but too much rigidity can cause you to lose out on new opportunities that come up. Flannery has it right when she says you've got to be open to following new doors. You never know where they might lead you!

If you're curious about starting a mobile bookshop, learn a little more from Flannery and connect with her using the links below!

1. What do you own and why did you start this business?

I own a mobile bookshop operating out of a vintage camper. I started this business because as a former librarian and avid reader, I've always enjoyed reading and connecting with people...

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So You Wanna Start A Doula Practice with Yamel Belen from One Love Doula Services

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Yamel Belen from One Love Doula Services, a business offering holistic postpartum services in Tampa, Florida. 

Our favorite piece of advice: "Be well educated." This is especially relevant for those in fields like medicine or wellness but truly could apply to anyone. Even if you don't have a degree specific to your industry, you can still seek out education and best practices from a variety of resources. Enhancing your knowledge through learning can only help you serve your clients & customers even better.

1. What do you own and why did you start this business?

I own a doula collective business. I'm a registered nurse, you don't have to be one to become a doula, but I've found many of our clients love that about my practice. I've always loved pregnancy, labor, birth,...

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So You Wanna Start A Microbakery with Chelsa Smith from Bread By Chelsa B

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Chelsa Smith from Bread By Chelsa B, a microbakery in Des Moines, Iowa. 

Our favorite piece of advice: "Be brave, ask for what you want, and say thank you." You'll never know unless you ask and there are so many willing souls out there who would offer up their help if you'd just ask. Be gracious and open to learning and your business can move so much further.

If you're curious about starting a microbakery, learn a little more from Chelsa and connect with her using the links below!

1. What do you own and why did you start this business?

I own a microbakery and everything is made in my home. I specialize in artisan sourdough bread, so I make any type of sourdough bread you can think of. Everything is naturally leavened with a sourdough starter, so there's no commercial yeast in...

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5 Steps to Set Up Instagram Shopping For Your Local Business

If you are a local merchant or maker selling goods in your community, this may be your sign to get your Instagram shop up and running in time for holiday shopping.

Many of your potential and current customers are eager to support your local company, but they're looking for an easier, faster way to do it. Enter: Instagram shopping.

We're going to break everything down for you step by step so you have zero excuses to getting up and running. You down? Let's do this.

1. Ensure you are eligible to sell on Instagram

You must operate in a specific market, have eligible products to sell, be compliant with Instagram's agreements, and have a website you can sell your products from.

Once you have some of those business items buttoned up to ensure you are even in the right country, you need to ensure your account on Instagram is ready for potential buyers.

2. Switch to a Business Account

Most of you reading this likely have a business account at this point, but if you're still operating as...

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So You Wanna Start A Speaking & Storytelling Strategy Business with Erik Dominguez from Speak Up Stories

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Erik Dominguez from Speak Up Stories, a speaking and storytelling strategy business based in Des Moines, Iowa. 

Our favorite piece of advice: "Know your value as a performer and as an artist." This can be so tough as a local business owner but it's something you have to learn early on if you're going to build a sustainable business. Know your worth and have confidence in your pricing!

If you're curious about starting a public speaking business, learn a little more from Erik and connect with him using the links below!

1. What do you own and why did you start this business?

I own Speak Up Stories, and I created it because I found there was a gap in traditional public speaking training. Traditional public speaking training focuses a lot more on the mechanics, like hand gestures,...

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