COVID-19 has been pretty tough for most local business owners. They’ve seen revenue streams dry up and profits dip drastically. For those with a retail store, shopping ceased. For those offering services, many had to immediately stop offering them. Most businesses had to innovate and pivot very quickly to stay alive and it meant changing the distribution of products, services, or experiences.
Almost every business created an e-commerce offering or ramped up their social media to sell through Instagram Stories in a creative way. Many in-person local events found a way to go virtual and still create a ton of value for the attendee.
Although most of these changes were done out of necessity, I believe some of the shifts have allowed businesses to serve their customers even better than before!
For example, we loved watching our retail stores make it easier than ever for customers to shop. Personally, I know with my schedule it’s hard to make it to a certain part of town...
Curious about all things Facebook Groups? This is the post for you. Over the last six months, it has become very clear how hard it is to gain momentum on Facebook Business Pages unless you’re a paying customer.
Organic posting alone simply cannot be how you expect to bring in new customers to your business. While it’s absolutely worthwhile to keep content fresh on your Business Page (it shows your brand has a heartbeat), it’s very hard to rely on to generate business, even if you have hundreds or thousands of people who “like” your Page.
In many of my chats with business owners interested in Local Business School, it’s evident how frustrated they are at the amount of time they spend posting on social media with very little return. They might get a few likes and maybe a comment from their most loyal customer, but otherwise it feels like most activity on social media falls flat.
A few of the clients we work with and local businesses we see...
When I was growing a local networking group in Des Moines, I relied heavily on others getting the word out.
I wasn’t sitting around creating a bunch of blogs, social media posts, and emails to tell people how awesome this group was and how they should join it.
I was equipping, mobilizing, and incentivizing OTHERS to! And the group went from 5 people to 500 in a year.
It’s the difference between a business putting a billboard up or a print ad with YOU telling US how great your business is.
When you flip the script and do it the way I did, it’s OTHERS telling YOU how great your business is.
What do you trust more? A television ad promoting a new restaurant or your friend raving about the meal they had and highly recommending you and your family try it next time they’re in town.
What’s more credible? What message do you trust more?
I certainly find that I learn about local businesses, events, projects, and everything in-between based on who I am friends...
Join Local Business School to learn everything you need to know to skyrocket your growth and become a beloved brand in your community. Join with other local business owners on LIVE classes, coaching calls and connect in a private Facebook group where you can get feedback on what you're working on and support others on their business journey.