One of our favorite things to see is local business owners using social media effectively. We're dropping 7 random examples for you to show you what we see and how it gives these brands an advantage.
This is a coffee shop in my own community and I have really enjoyed watching them pivot with the pandemic. They started delivering coffee all around town. Then they added on a semi-regular coffee delivery using a subscription model. THEN they opened their outdoor coffee cart. Not to mention their social media presence is beautiful, articulate, and FUN. We love them.
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We can't get enough of this account and how Jamie incorporates her cat, Sophie, into her content. What Jamie does really well is share her passion about sustainability and vegan lifestyle while simultaneously sharing what she sells. When you...
Yep, we’re talking about it again. But today we’re switching it up. Instead of sharing all the reasons you should have an email marketing strategy (there are many) we’re going to assume you already do. But it may be time to make a switch in your platform.
There’s a new email marketing option on the block that local business owners are flocking towards.
What are these fresh new digs convincing local biz owners to leave their old platform behind? Flodesk!
Flodesk is a new, beautifully designed platform literally "built with small business owners in mind.”
Finally a platform that’s easy-to-use AND visually appealing. But that’s not the only reason why local business owners are making the switch to Flodesk. We’ve got five.
Beauty without function is useless, a fact I’m sure you’ve discovered in your journey as a local business owner....
COVID-19 has been pretty tough for most local business owners. They’ve seen revenue streams dry up and profits dip drastically. For those with a retail store, shopping ceased. For those offering services, many had to immediately stop offering them. Most businesses had to innovate and pivot very quickly to stay alive and it meant changing the distribution of products, services, or experiences.
Almost every business created an e-commerce offering or ramped up their social media to sell through Instagram Stories in a creative way. Many in-person local events found a way to go virtual and still create a ton of value for the attendee.
Although most of these changes were done out of necessity, I believe some of the shifts have allowed businesses to serve their customers even better than before!
For example, we loved watching our retail stores make it easier than ever for customers to shop. Personally, I know with my schedule it’s hard to make it to a certain part of town...
Curious about all things Facebook Groups? This is the post for you. Over the last six months, it has become very clear how hard it is to gain momentum on Facebook Business Pages unless you’re a paying customer.
Organic posting alone simply cannot be how you expect to bring in new customers to your business. While it’s absolutely worthwhile to keep content fresh on your Business Page (it shows your brand has a heartbeat), it’s very hard to rely on to generate business, even if you have hundreds or thousands of people who “like” your Page.
In many of my chats with business owners interested in Local Business School, it’s evident how frustrated they are at the amount of time they spend posting on social media with very little return. They might get a few likes and maybe a comment from their most loyal customer, but otherwise it feels like most activity on social media falls flat.
A few of the clients we work with and local businesses we see...
When I was growing a local networking group in Des Moines, I relied heavily on others getting the word out.
I wasn’t sitting around creating a bunch of blogs, social media posts, and emails to tell people how awesome this group was and how they should join it.
I was equipping, mobilizing, and incentivizing OTHERS to! And the group went from 5 people to 500 in a year.
It’s the difference between a business putting a billboard up or a print ad with YOU telling US how great your business is.
When you flip the script and do it the way I did, it’s OTHERS telling YOU how great your business is.
What do you trust more? A television ad promoting a new restaurant or your friend raving about the meal they had and highly recommending you and your family try it next time they’re in town.
What’s more credible? What message do you trust more?
I certainly find that I learn about local businesses, events, projects, and everything in-between based on who I am friends...
With episodes on everything from pitching the media to effective Instagram strategies for local business owners to winning a Food Network show, Local to Legend is all about everyday people building extraordinary legacies for themselves and their brands. Find it on your favorite podcast app.