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Is a Facebook Group Right for Your Local Business?

Curious about all things Facebook Groups? This is the post for you. Over the last six months, it has become very clear how hard it is to gain momentum on Facebook Business Pages unless you’re a paying customer.

Organic posting alone simply cannot be how you expect to bring in new customers to your business. While it’s absolutely worthwhile to keep content fresh on your Business Page (it shows your brand has a heartbeat), it’s very hard to rely on to generate business, even if you have hundreds or thousands of people who “like” your Page.

In many of my chats with business owners interested in Local Business School, it’s evident how frustrated they are at the amount of time they spend posting on social media with very little return. They might get a few likes and maybe a comment from their most loyal customer, but otherwise it feels like most activity on social media falls flat.

A few of the clients we work with and local businesses we see...

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Why Ambassadors Are the Secret Sauce for Local Businesses

When I was growing a local networking group in Des Moines, I relied heavily on others getting the word out.

I wasn’t sitting around creating a bunch of blogs, social media posts, and emails to tell people how awesome this group was and how they should join it.

I was equipping, mobilizing, and incentivizing OTHERS to! And the group went from 5 people to 500 in a year.

It’s the difference between a business putting a billboard up or a print ad with YOU telling US how great your business is.

When you flip the script and do it the way I did, it’s OTHERS telling YOU how great your business is.

What do you trust more? A television ad promoting a new restaurant or your friend raving about the meal they had and highly recommending you and your family try it next time they’re in town.

What’s more credible? What message do you trust more?

I certainly find that I learn about local businesses, events, projects, and everything in-between based on who I am friends...

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