This post (and podcast!) wasn’t queued up to go live for a few months but after a sales call I had with a potential client a few weeks ago, I knew I had to press publish NOW.
The woman I chatted with runs a really successful retail brand in the Des Moines metro and is pouring a TON of money into advertising services and products that aren’t returning anything for her. And she isn’t alone. I’ve talked with so many business owners that are still using old-school, pricey marketing that’s all glamour and no grit. Impressive reach and numbers but no return on investment in terms of dollars, relationships, or connections built.
So I set aside a few hours and pulled together clients I’ve worked with to share some of the things that we did together to holistically grow their business, things that generated new business, repeat business, and helped their brands expand. Holistic strategy is my bread and butter because in...
On Small Business Saturday, I watched my old coworkers, my best friends, and favorite local business owners posting the local brands they were supporting. I saw their Instagram Guides popping up in Stories, I witnessed business owners going Live to talk about the local brands their followers could also shop in their district, and I held my finger on dozens of Stories where people listed out local brands on their very own shopping wish list.
Users are getting savvy with the Gram and are ready to elevate the experiences they love to their 100 to 5,000 local followers.
The features Instagram has continued to release over the last few years are making Instagram the very best place to get visibility quickly, build an audience of raving fans, and consistently generate revenue.
We continue to see local business owners are still only posting to the Grid and consuming Stories.
Their approach to Instagram is what worked five years ago, not what’s working today.
Inbox: 55 new emails!
Do you ever open up your computer to see that staring back at you? Yeah, me too. So when another brand asks me to “join their newsletter,” I’m usually inclined not to, unless I know and love the owner or I’m pulled in by their opt-in.
What’s an opt-in? Opt-ins are incentives you can use to show people the value of signing up for your list. “Join our email list,” doesn’t quite have the same punch to it as “New email subscribers get 30% off their first purchase!”
Now that’s a reason to join a list.
As a local business owner, you’re always seeking new ways to connect with your community and meet new people who may be interested in your brand. Emails are one of the best ways to showcase who you are and what you have to offer but they do very little if no one’s on your list.
So how do you draw them in? Opt-in’s!
Many times, people are willing to exchange their email for whatever is...
Yep, we’re talking about it again. But today we’re switching it up. Instead of sharing all the reasons you should have an email marketing strategy (there are many) we’re going to assume you already do. But it may be time to make a switch in your platform.
There’s a new email marketing option on the block that local business owners are flocking towards.
What are these fresh new digs convincing local biz owners to leave their old platform behind? Flodesk!
Flodesk is a new, beautifully designed platform literally "built with small business owners in mind.”
Finally a platform that’s easy-to-use AND visually appealing. But that’s not the only reason why local business owners are making the switch to Flodesk. We’ve got five.
Beauty without function is useless, a fact I’m sure you’ve discovered in your journey as a local business owner....
Curious about all things Facebook Groups? This is the post for you. Over the last six months, it has become very clear how hard it is to gain momentum on Facebook Business Pages unless you’re a paying customer.
Organic posting alone simply cannot be how you expect to bring in new customers to your business. While it’s absolutely worthwhile to keep content fresh on your Business Page (it shows your brand has a heartbeat), it’s very hard to rely on to generate business, even if you have hundreds or thousands of people who “like” your Page.
In many of my chats with business owners interested in Local Business School, it’s evident how frustrated they are at the amount of time they spend posting on social media with very little return. They might get a few likes and maybe a comment from their most loyal customer, but otherwise it feels like most activity on social media falls flat.
A few of the clients we work with and local businesses we see...
Sign up for our Profitable Local Launch Workshop happening LIVE on June 15th to learn how to plan, promote, and post for your next launch. Whatever the goal is, we'll help you see what it looks like to clarify, position, and sell the offer to an audience who is EXCITED to hear about it.