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6 Reasons Why We Love Canva

In the wave of this modern marketing era, visual content reigns supreme. Videos, images, and graphics are a surefire way to draw in your ideal customers and get them excited about who you are and what you're building. It's easy to share a photo you snapped or a video you took but graphics? Those can be a little harder, especially if you're not an Adobe products wizard. Enter our best friend: Canva.

Canva entered our lives and we never looked back. You've probably heard of this fantastic creative tool, but if not, let us share the gist. Canva allows you to create customized graphics and images with their user-friendly software that's completely FREE. We upgraded to the pro version (so worth it) but we love how accessible this tool is for local business owners who are operating on thin margins.

And if that doesn't convince you, here are three more reasons why Canva is a local business owner's best value add. 

1. It’s perfect for beginners.

Do you want to...

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20 Service-Based Local Businesses Doing Something Right on Instagram

We’ve said it before and we’ll say it again: Instagram is one of the places we recommend local business owners show up to start gaining momentum. The ability to connect with your followers, collaborate with other local business owners, and integrate yourself into the community is all right there. You just have to leverage it.

We wrote a blog post sharing product-based businesses killing it on Instagram and knew we had to come back with another one, this time focusing on service-based businesses.

These brands were chosen for a variety of reasons. You might see brands with big or small follower counts or lots of Reels or curated photos. Please know that you don’t have to do everything you see these brands doing. They aren’t. They are honing in on their strengths and making the most of them on Instagram. This blog post is meant to inspire you to hopefully see the potential for your own service-based business.

(P.S. If you’re looking for more of our take on...

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Everything You Need to Know About Instagram: For Local Business Owners

On Small Business Saturday, I watched my old coworkers, my best friends, and favorite local business owners posting the local brands they were supporting. I saw their Instagram Guides popping up in Stories, I witnessed business owners going Live to talk about the local brands their followers could also shop in their district, and I held my finger on dozens of Stories where people listed out local brands on their very own shopping wish list.

Users are getting savvy with the Gram and are ready to elevate the experiences they love to their 100 to 5,000 local followers.

The features Instagram has continued to release over the last few years are making Instagram the very best place to get visibility quickly, build an audience of raving fans, and consistently generate revenue.

And yet…

We continue to see local business owners are still only posting to the Grid and consuming Stories.

Their approach to Instagram is what worked five years ago, not what’s working today.


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20 Product-Based Local Businesses Doing Something Right on Instagram

Instagram is the place we recommend local business owners start hanging out to gain traction.

Whether you run an annual event, a spa service with dozens of employees or a brick and mortar as a solopreneur, it doesn’t matter, all local brands can use Instagram to cultivate community, build a loyal customer base and grow their business.

Today however, we’re focusing on the brands crushing it on Instagram with physical products. We chose these brands for a lot of reasons. You might instantly go to their account, see thousands of followers and beautiful photos, but please understand that creating success on Instagram in 2021 is NOT about follower count, likes/comments, and a perfect feed.

You’ve read our blog post on everything you need to know about Instagram, right? Are you a product brand? We compiled 20 product-based local businesses across the country currently killing it on the Gram. From brands curating handmade goods to donut shops that will have you drooling,...

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7 Local Businesses Crushing It on Instagram

One of our favorite things to see is local business owners using social media effectively. We're dropping 7 random examples for you to show you what we see and how it gives these brands an advantage.

1. Northern Vessel

This is a coffee shop in my own community and I have really enjoyed watching them pivot with the pandemic. They started delivering coffee all around town. Then they added on a semi-regular coffee delivery using a subscription model. THEN they opened their outdoor coffee cart. Not to mention their social media presence is beautiful, articulate, and FUN. We love them.

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A post shared by NORTHERN VESSEL (@northernvessel)

2. The Collective DSM

We can't get enough of this account and how Jamie incorporates her cat, Sophie, into her content. What Jamie does really well is share her passion about sustainability and vegan lifestyle while simultaneously sharing what she sells. When you...

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Is a Facebook Group Right for Your Local Business?

Curious about all things Facebook Groups? This is the post for you. Over the last six months, it has become very clear how hard it is to gain momentum on Facebook Business Pages unless you’re a paying customer.

Organic posting alone simply cannot be how you expect to bring in new customers to your business. While it’s absolutely worthwhile to keep content fresh on your Business Page (it shows your brand has a heartbeat), it’s very hard to rely on to generate business, even if you have hundreds or thousands of people who “like” your Page.

In many of my chats with business owners interested in Local Business School, it’s evident how frustrated they are at the amount of time they spend posting on social media with very little return. They might get a few likes and maybe a comment from their most loyal customer, but otherwise it feels like most activity on social media falls flat.

A few of the clients we work with and local businesses we see...

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