How to Make Instagram Work for Your Local Business

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We are obsessed with Instagram.

As users and consumers, as a digital marketing agency, and as an educator to local business owners through our blog and online programs, Instagram is the number one place we love to hang out.

But our time on the Gram has shown us that there are still outdated strategies floating around that really should be left behind. It’s the follow/unfollow strategy, bots for biz, or DM sales strategies with people saying “want to grow to 100k followers and $500/month!?.” These aren’t building an authentic community. And they aren’t leading to sustainable growth.

Emily goes solo in this episode of Local to Legend to talk all about Instagram for local business owners.

It doesn’t matter if you’re just getting started in your local business, if you’ve been using Instagram since the beginning, or if you’re outsourcing the work to a teammate or freelancer or agency… what Emily is going to teach you in this episode will dramatically shift how you can use the platform.

Tune in for topics like:

• Strategies that aren’t working on Instagram
• Myths about the app
• Building out your own Instagram strategy
• Emily’s number one thing to consider before you post
• How Emily re-launched a local networking group and took membership from 5 members to 500 in one year
• Tips to a successful collaboration

Links from the episode:

• The hummingbirds - local influencer marketing
• Illuminate on Instagram - click here for 8 free strategies for local business growth on Instagram and access to our Instagram course waitlist
• Learn more about working with the Love Local team
• Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!

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Local to Legend on Social

Did this episode inspire you? Did you learn something new? Is there something here you think your followers could resonate with? Share it on social! If you do, tag @emily.steele and @love.local so I can repost you!

I’d love to hear your thoughts on this episode. What’s your biggest struggle with Instagram? What’s your biggest strength?

Thank you for listening, friend. See you in the next episode!