How to Start Working with Local Bloggers in Your City

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The world of blogging can feel elusive to those who aren’t engrained in the flow of writing, editing, and hitting publish. But the possibility to increase your visibility as a local business owner or finally share your own voice as an individual OR make money as either is completely present in blogging.

Today’s guest, Erin Huiatt, is the owner of Des Moines Parent and she knows a thing or two about blogging. She purchased Des Moines Parent in 2015 and since then has grown it into a blossoming blog that has become the go-to resource for parents in Des Moines and the greater Midwest. And she’s been able to create a steady income by doing it.

In this episode of Local to Legend, we go into the details of starting a blog on your own and what local business owners need to know when deciding to work with local bloggers or influencers. We also dive into a question people have been eager to explore: is blogging dead?

Tune in for topics like:

• Creating a bank of content to repurpose
• What to know when partnering with local bloggers and influencers
• How to monetize your blog to bring in additional revenue
• Shifting the perspective on micro and macro influencers
• How to find your blogging sweet spot

Links from the episode:

• Tailwind - Pinterest scheduling tool
• Des Moines Parent website
• Erin Huiatt / Des Moines Parent - Instagram
• 8 Simple Growth Strategies for Instagram – Sign up + learn how to use Instagram to grow your audience, your sales, and customer loyalty
• Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!

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I’d love to hear your thoughts on this episode. Have you worked with local bloggers before? What would you LOVE to start a blog about?

Thank you for listening, friend. See you in the next episode!