Leverage Local Influencers to Increase Visibility and Impact for Your Brand

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Influence. We all have it. But how can we leverage voices in the local market to elevate brands in our cities?

Enter the hummingbirds.

Today’s guest is my friend and one of my fellow business partners in our company, the hummingbirds, Matt Niblock. Matt is a technology guru who helped get the hummingbirds off the ground and running along with our other founder, Whitney Warne (who you may have heard from in episode one of Local to Legend!).

Together we have built the hummingbirds, a company offering local influencer marketing to harness the powerful influence existing within our own communities, instead of relying on outside voices that feel out of touch. Hummingbirds aren’t traditional influencers – they’re community members using their voices to engage, inform, and inspire.

Matt and I tell the story of the hummingbirds, why they are generating real results for our clients and how the landscape of social media and effective advertising is shifting.

Tune in for topics like:

• What are the hummingbirds?
• Community marketing and why it works
• Engagement & conversion trends on social media
• How to encourage organic conversations about your brand

Links from the episode:

• The hummingbirds website
• The hummingbirds Instagram
• The hummingbirds Facebook
• 8 Simple Growth Strategies for Instagram – Sign up + learn how to use Instagram to grow your audience, your sales, and customer loyalty
• Follow me (Emily Steele) (Love Local) on Instagram for a little business + a little life, and a whole lot of positive energy!

More From The Hummingbirds

Interested in becoming a hummingbird in Des Moines? Click here. Interested in starting a charm in your own city? Shoot an email to us here.

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I’d love to hear your thoughts on this episode. What do you think of influencer marketing?

Thank you for listening, friend. See you in the next episode!