Do you want to build a successful local business in your community?
WE'LL SHOW YOU THE ROPES INSIDE LOCAL BUSINESS SCHOOL
It's time to taking your marketing to the next level so your business can get to the next level.
This program is for you if:
Marketing Feels Confusing And Overwhelming
Someone's telling you that you should do more social and aren't you supposed to email too? We'll pave the way inside LBS.
You're Considering Outsourcing & Want Clarity
You want someone else to handle your marketing but aren't clear what type of services will move the needle and get you a great ROI.
You Want to Generate More Sales With Proven Strategies
Marketing drives sales. Our method is rooted in local marketing strategies to drive new & repeat business. Learn about it below.
We'll teach you the 4-part Local Business Marketing Method to ensure you're using proven strategies to gain new & repeat customers (forever!).
Real Students. Real Stories.
Learn about Local Business School from someone who's been in your shoes.
FOUNDATIONS
+ Understanding who your ideal customer is will help you create content and a marketing strategy that speaks directly to that person. Remember, if you're talking to everyone, you're talking to no one.
+ Your brand messaging is how you help people quickly understand your offers and why you're different than everyone else. Time to nail it!
+ Your online presence matters more than ever before, we'll show you the key areas to set up (or clean up) so people can find you and buy from you 🥳
+ My email marketing platform of choice and why it's critical to set this up no matter where you are at in your business ‼️
+ Your content is what CONNECTS buyers to you. Today's consumer wants to feel connected to brands they buy from so stock photos, only product shots, and Canva graphics won't cut it. We'll show you what will move the needle.
+ Your customer experience matters from the second someone sees your Instagram profile to the second after they buy from you. Create something different and meaningful to ensure repeat business and raving fans.
+ Module 1 takes just 3 hours to complete!
STRATEGY
+ Pssst... you can have a solid foundation, but you need a marketing strategy to generate sales. Marketing drives business. Period.
+ We'll show you how to reverse engineer your 10-year vision into a 3-year snapshot, down to 1-year goals and quarterly projects & activities. Our students LOVE this worksheet and training!
+ I share my all-time favorite ways to stay focused, track progress, and crush goals! As business owners, shiny object syndrome can be detrimental so let me show you how even this Enneagram 7 dreamer keeps the 10-year vision and quarterly goals in check. 😉
REVIEW
+ Too many business owners are doing too many things that aren't working. Time to change that by looking at and understanding data.
+ We're making data analytics FUN and super approachable so you can understand how to measure the success of your marketing strategy and the day-to-day activities in your business.
+ From setting up your Google Analytics to finally understanding metrics on Instagram, you can make more profitable decisions (or outsource profit-generating tactics) every single day. No more wasting time in areas that don't matter.
ACCELERATE
+ You have a solid foundation, an exciting marketing strategy that you can track success of with DATA -- now it's time to accelerate your growth with proven local marketing strategies.
+ We break down exactly what to do when it comes to specific areas of business. From Instagram to SEO to email marketing, our accelerators meet you where you're at to supercharge what's working OR allow you to test and implement a new marketing strategy that we've tested.
+ We bring in guest experts who can help you develop a more refined strategy every single quarter by learning and implementing their lessons.
+ We are always refining and adding accelerators that have a proven track record of helping the local business owner propel their results forward.
Meet Our Expert Bonus Instructors
These incredible teachers have trainings available inside the Accelerator to help you amplify (or start) success in these specific areas.
Whitney Warne
Whitney Warne is a public speaker, Enneagram Facilitator, personal brand expert and owner of Ivory House Photography. Whitney excels in empowering individuals to see and present themselves as the powerful, capable humans they are.
Mel Guanci
From her retail days for big brands like Pottery Barn Kids, JCrew, Talbots & American Eagle, to President and CEO of the Lupus Foundation of America’s Iowa Chapter and everything in-between, Mel’s successes come from building connections and helping small business owners create content that sells.
Andi Fagen
After 10 years of launching brands in Los Angeles and Miami, Andi Fagen opened Creative DSM to offer digital marketing services to local business owners. She and her team are experts in SEO, pay-per-click campaigns, keyword rich copywriting and social media management.
Sarah Stricker
Owner of The Local Type, Sarah is a copywriting genius who excels in helping small business owners everywhere hone in on their unique brand voice and write words that'll reach their ideal customers memorably.
I'm Emily Steele.
I am a creative and strategic brand builder on a mission to support the local business community. I'm the owner and founder of Love Local, a company dedicated to helping local businesses everywhere create irresistible brands + experiences.
After building three successful local companies, I started coaching other local business owners on how to use marketing strategies that would actually drive growth in a local community.
Hundreds of local business owners have come to Love Local the last 4 years to support their growth, you can be one of them inside Local Business School!
We'll give you all the tools you need to successfully build a profitable, beloved local business.
CURRICULUM
Our curriculum will walk you every step you need to know to build the most effective, profitable strategy for your local business.
COMMUNITY
This is the place you'll go to submit what you're working on and get honest feedback from our coaches and other students. In here, you'll find the perfect blend of inspiration + accountability.
TEMPLATES
No more staring at a blank screen. We'll provide you with our strategy framework, canned emails, post ideas, and so much more to help you save time & get things done.
Frequently Asked Questions
More q's? Send us an email at [email protected] or DM us on Instagram @love-local.
I'm a [insert your own type of] local business. Is this right for me?
When does the course start and end?
Do I need to be present for every call?
What do I need to complete this course?
What is the course structure?
Do I only have access for a certain amount of time?
What are the differences in the payment options?
Can I send my employee or teammate through the course?
This could be you...
Want a Behind the Scenes Look?
Get a little tour of Local Business School and what you get immediate access to when you say YES to LBS.
Take the Next Step In Your Business
And build a business beloved by your community that you're proud to own.
COUNT ME INStill on the fence? Hear from our community.
We've worked with local brands of all shapes and sizes and continue finding ways to ensure they are generating consistent sales.
