Have you listened to our podcast for local business owners? Check it out!

So You Wanna Start A Luxury Picnic Business with Akilah Anders and Natasha Canada from Sister Sister Picnics

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guests are Akilah Anders and Natasha Canada from Sister Sister Picnics, a luxury picnic and micro event planning business in Des Moines, Iowa. 

Our favorite piece of advice they shared: "Don't compare yourself to others in the same industry." We are total advocates for this at Love Local. Everyone brings a unique perspective to their business and that's so needed no matter what industry you're in. If you're curious about starting a luxury picnics or micro event planning business, learn a little more from Akilah & Natasha and connect with them using the links below!

1. What do you own and why did you start this business?

We own a luxury picnic and micro event company. We started Sister Sister as a response to COVID after seeing so many celebrations having to be...

Continue Reading...

So You Wanna Start A Tea Brand with Mary Lewellin from Red Dragon Herbs

 Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Mary Lewellin from Red Dragon Herbs, a tea brand in the Des Moines community. 

Our favorite piece of advice: "Appreciate your smaller wins too." Mary and her team are energized by the high highs but that doesn't let them forget that a million smaller wins are what made one big win possible. Celebrate the steps that helped you get to where you are today. If you're curious about starting a tea brand, learn a little more from Mary and connect with her using the links below!

1. What do you own and why did you start this business?

I own an herbal loose leaf tea company with my husband Ryan. We started it about six years ago. He has done a lot of traveling and was in the Marines, so while he was stationed, he experienced a lot of tea culture.  We decided to grow herbs...

Continue Reading...

So You Wanna Start A Medspa with Cari Backes from Lusine Skin Wellness

Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.

Today's guest is Cari Backes from Lusine Skin Wellness, a MedSpa in the Des Moines community. 

Our favorite piece of advice: "Don't overthink every detail." Analysis paralysis is real and you can tell Cari doesn't get stuck in being a perfectionist and instead keeps forging ahead! If you're curious about starting a MedSpa, learn a little more from Cari and connect with her using the links below!

1. What do you own and why did you start this business?

I own a MedSpa that provides cosmetic services that include: Botox, dermal filler, Microneedling, chemical peels, medical grade skincare and other facial treatments.

I am a registered nurse and aesthetician and have worked in dermatology, cosmetic surgery and MedSpas for over 15 years. I love this industry, and truly love what I do and it is so...

Continue Reading...

20 Service-Based Local Businesses Doing Something Right on Instagram

We’ve said it before and we’ll say it again: Instagram is one of the places we recommend local business owners show up to start gaining momentum. The ability to connect with your followers, collaborate with other local business owners, and integrate yourself into the community is all right there. You just have to leverage it.

We wrote a blog post sharing product-based businesses killing it on Instagram and knew we had to come back with another one, this time focusing on service-based businesses.

These brands were chosen for a variety of reasons. You might see brands with big or small follower counts or lots of Reels or curated photos. Please know that you don’t have to do everything you see these brands doing. They aren’t. They are honing in on their strengths and making the most of them on Instagram. This blog post is meant to inspire you to hopefully see the potential for your own service-based business.

(P.S. If you’re looking for more of our take on...

Continue Reading...

6 Digital Marketing Strategies that are Doubling Revenue for Local Businesses


TUNE IN: APPLE PODCASTS | SPOTIFY

This post (and podcast!) wasn’t queued up to go live for a few months but after a sales call I had with a potential client a few weeks ago, I knew I had to press publish NOW.

The woman I chatted with runs a really successful retail brand in the Des Moines metro and is pouring a TON of money into advertising services and products that aren’t returning anything for her. And she isn’t alone. I’ve talked with so many business owners that are still using old-school, pricey marketing that’s all glamour and no grit. Impressive reach and numbers but no return on investment in terms of dollars, relationships, or connections built.

So I set aside a few hours and pulled together clients I’ve worked with to share some of the things that we did together to holistically grow their business, things that generated new business, repeat business, and helped their brands expand. Holistic strategy is my bread and butter because...

Continue Reading...

Everything You Need to Know About Instagram: For Local Business Owners

On Small Business Saturday, I watched my old coworkers, my best friends, and favorite local business owners posting the local brands they were supporting. I saw their Instagram Guides popping up in Stories, I witnessed business owners going Live to talk about the local brands their followers could also shop in their district, and I held my finger on dozens of Stories where people listed out local brands on their very own shopping wish list.

Users are getting savvy with the Gram and are ready to elevate the experiences they love to their 100 to 5,000 local followers.

The features Instagram has continued to release over the last few years are making Instagram the very best place to get visibility quickly, build an audience of raving fans, and consistently generate revenue.

And yet…

We continue to see local business owners are still only posting to the Grid and consuming Stories.

Their approach to Instagram is what worked five years ago, not what’s working today.

If...

Continue Reading...

20 Product-Based Local Businesses Doing Something Right on Instagram

Instagram is the place we recommend local business owners start hanging out to gain traction.

Whether you run an annual event, a spa service with dozens of employees or a brick and mortar as a solopreneur, it doesn’t matter, all local brands can use Instagram to cultivate community, build a loyal customer base and grow their business.

Today however, we’re focusing on the brands crushing it on Instagram with physical products. We chose these brands for a lot of reasons. You might instantly go to their account, see thousands of followers and beautiful photos, but please understand that creating success on Instagram in 2021 is NOT about follower count, likes/comments, and a perfect feed.

You’ve read our blog post on everything you need to know about Instagram, right? Are you a product brand? We compiled 20 product-based local businesses across the country currently killing it on the Gram. From brands curating handmade goods to donut shops that will have you drooling,...

Continue Reading...

8 Email List Opt-In Ideas for Your Local Business

Inbox: 55 new emails!

Do you ever open up your computer to see that staring back at you? Yeah, me too. So when another brand asks me to “join their newsletter,” I’m usually inclined not to, unless I know and love the owner or I’m pulled in by their opt-in.

What’s an opt-in? Opt-ins are incentives you can use to show people the value of signing up for your list. “Join our email list,” doesn’t quite have the same punch to it as “New email subscribers get 30% off their first purchase!”

Now that’s a reason to join a list.

As a local business owner, you’re always seeking new ways to connect with your community and meet new people who may be interested in your brand. Emails are one of the best ways to showcase who you are and what you have to offer but they do very little if no one’s on your list.

So how do you draw them in? Opt-in’s!

Many times, people are willing to exchange their email for whatever is...

Continue Reading...

7 Local Businesses Crushing It on Instagram

One of our favorite things to see is local business owners using social media effectively. We're dropping 7 random examples for you to show you what we see and how it gives these brands an advantage.

1. Northern Vessel

This is a coffee shop in my own community and I have really enjoyed watching them pivot with the pandemic. They started delivering coffee all around town. Then they added on a semi-regular coffee delivery using a subscription model. THEN they opened their outdoor coffee cart. Not to mention their social media presence is beautiful, articulate, and FUN. We love them.

 
 
 
 
View this post on Instagram
 
 
 
 

A post shared by NORTHERN VESSEL (@northernvessel)

2. The Collective DSM

We can't get enough of this account and how Jamie incorporates her cat, Sophie, into her content. What Jamie does really well is share her passion about sustainability and vegan lifestyle while simultaneously sharing what she sells. When you...

Continue Reading...

Why Local Business Owners are Moving to Flodesk

Email marketing.

Yep, we’re talking about it again. But today we’re switching it up. Instead of sharing all the reasons you should have an email marketing strategy (there are many) we’re going to assume you already do. But it may be time to make a switch in your platform. 

There’s a new email marketing option on the block that local business owners are flocking towards. 

What are these fresh new digs convincing local biz owners to leave their old platform behind? Flodesk!

Flodesk is a new, beautifully designed platform literally "built with small business owners in mind.”

Finally a platform that’s easy-to-use AND visually appealing. But that’s not the only reason why local business owners are making the switch to Flodesk. We’ve got five.

1. The email builder is intuitive and user-friendly.

Beauty without function is useless, a fact I’m sure you’ve discovered in your journey as a local business owner....

Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.