Welcome to our So You Wanna Start A... series, designed to give you a behind-the-scenes sneak peek at the journeys that went into creating some of your favorite local brands.
Today's guest is Merenciana (Meddy) Paulus, owner of Black Collar CrossFit, a CrossFit gym in Des Moines, Iowa.
Our favorite piece of advice: "You can't and won't please everyone." Truth. There are going to be people who think you should operate your business differently or give you advice that's well intended but wrong for you and you have to know when to listen and when to tune it out. You are the one building your business so, at the end of the day, you have to make decisions that align with who you are and where you want your business to go.
If you're curious about starting your own gym, learn a little more from Meddy and connect with her using the links below!
I own a CrossFit gym located in Downtown Des Moines. I made my decision to open my business because I wanted people to have a space where they felt safe and welcome while exploring their fitness journey. A space where it doesn't matter how "good" you are. What matters is the effort one puts into their fitness journey to become an overall a better human.
My gym offers group classes that are high intensity, strength based and fun. Additionally, we offer personal training and nutrition coaching.
What makes us stand out is our focus on the person, not the workout. My staff and I strive to ensure our membership and anyone new to our environment feel welcome and empowered. We are here for our members not the other way around.
Oh man, I would say experiencing gratitude from my members as I was growing and continuing to grow. Witnessing my members hit milestones and goals they set forth. I am constantly inspired by my membership daily and am grateful to be able to continue to this journey.
I have numerous ones! I would say the biggest one or one that stands out the most was surviving and overcoming a major exodus of half my memberships at one time years ago. While emotionally it hurt very much and I was honestly scared and worried, at the same time it was one of the best things that could have happened to me. That event gave me the fuel to push on and to continue to prove that I deserved to be in the fitness space as well as learn several incredible lessons when it comes to business. For that I'm thankful.
1) You are going to f*ck up and you are going to f*ck up a lot. However, as long as you learn from these mistakes and put into practice what you learn you will be alright.
2) You can't and won't please everyone. That's perfectly fine. Don't take it personal.
3) Take the leap and move forward. Don't sit by wondering what if. Let people laugh at your ideas and tell you it's impossible and then go make happen.
Podcasts, Intuit QuickBooks, and my tax guy!
Right now we are heading into another evolution, looking at programing and improving the customer experience, and looking to head back to the classics with a twist.
Find Merenciana & Black Collar CrossFit:
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With episodes on everything from pitching the media to effective Instagram strategies for local business owners to winning a Food Network show, Local to Legend is all about everyday people building extraordinary legacies for themselves and their brands. Find it on your favorite podcast app.