Yep, we’re talking about it again. But today we’re switching it up. Instead of sharing all the reasons you should have an email marketing strategy (there are many) we’re going to assume you already do. But it may be time to make a switch in your platform.
There’s a new email marketing option on the block that local business owners are flocking towards.
What are these fresh new digs convincing local biz owners to leave their old platform behind? Flodesk!
Flodesk is a new, beautifully designed platform literally "built with small business owners in mind.”
Finally a platform that’s easy-to-use AND visually appealing. But that’s not the only reason why local business owners are making the switch to Flodesk. We’ve got five.
Beauty without function is useless, a fact I’m sure you’ve discovered in your journey as a local business owner. Something can look really nice but if it isn’t easy to use or if it doesn’t fulfill the need you’re looking for, it’s impractical. That’s where Flodesk comes in. While Flodesk has the capability to produce stunning emails, it’s true value comes in it’s approachable platform design.
Flodesk has eliminated any button or menu that isn't absolutely necessary, so you’re not hunting around searching for the right combination of clicks to actually create your email. When you login, you can easily create an email, workflow, or form with just a few clicks all the while Flodesk is guiding you through the process. You can even input your brand preferences like your colors, logo, address, etc. so that the email creation process moves even quicker.
This intuitive software allows even the least tech-savvy business owner to make a visually appealing email that converts.
Seriously. Look at some of these emails that were created in Flodesk.
And you can create emails just like that, because they’ve got templates for just about any type of email you want to send, from a welcome letter to new subscribers to a promotion on one of your products. And it’s easy to input photos. If you have a visual brand, you will love how simple it is to use photos to showcase your products or offering.
And dare I say it, but creating an email is actually fun? With aesthetically pleasing templates and easy to use drag and drop features, Flodesk will have you feeling like a designer, confident that your emails look that good.
Yeah, but will it work with my [insert website, ecommerce platform, organization system, etc.]?
Flodesk can integrate with so many different platforms, usually by using a tool called Zapier. Zapier is useful for SOOOOO many different things (a great efficiency booster!) but some of the ways you can use it with Flodesk are:
You can also utilize Flodesk’s forms feature to create a form that you can use on your website. That way you can allow new subscribers to sign up for your list without you having to manually import their email addresses.
Speaking of forms, let’s talk about how straightforward they are to create in Flodesk.
All you have to do is login, click on “forms” then “create new”. Flodesk allows you to choose between three of the most popular form options: popup, inline, and full page. From there, simply use their customization features to edit the text, colors, design and more. Then you’re done! All you have to do is integrate it into your website platform.
Wondering how to add it to your website? Click here and scroll down to the middle of the page to find out how to easily add your form to the most popular website platforms.
I want to reiterate how crucial sign up forms are to building your list. Forms are the way into the hearts of your dream customers. If you want your list to grow, you’ve got to provide people an easy way to join your list. Make it enticing to join as well. Don’t just say “join my email list for updates!”. Would you want to join that?
Instead say something like “join our list for a 25% off discount” or “Email subscribers get first dibs on new product launches”. Most people don’t want another email to add to their inbox unless they’re excited to see your brand name.
Make them excited.
No more fees for growing your list!
It doesn’t matter how big or small your list is, it's always the same price, every. single. month. We haven’t found any other email provider who offers this model.
Say your customer list grows repeatedly. Maybe you do a free quarterly workshop that always brings in new people who are interested in your brand. What’s the best way to convert them into paying customers?
Have them join your email list of course! But you don’t want to be paying an increasing fee for every new batch of subscribers each month, do you? Nope, didn’t think so.
Flodesk allows you to pay the exact same price over and over again ($38/month).
Convinced yet? Flodesk really can be the solution if you’ve struggled to find an email platform you’re happy with. But it’s not perfect, no platform really is. Since it’s a fairly new system, there are still features and options that aren’t available, not yet anyway. But those “not quite yet” tools are typically advanced sequences and operations that aren’t relevant to the local business owner. That’s why we’re suggesting you at least check out the platform and see if it might be the perfect fit for you.
If you're interested in signing up + want to stay on budget, I've found a deal for you. All you have to do is click this link or the button below to get 50% off every month, not just the first one.
*Note that this is an affiliate link which means I may make a small commission if you end up becoming a member. For more info about my affiliate, click here.
If you went through this post overwhelmed by email marketing OR jazzed to start your own strategy, we’ve got something that might be up your alley.
Our Launch Your List Mini-Course is here! The best part? It’s totally, completely, no-strings-attached free!
Email marketing can bring the results you need to keep your business running with a social media algorithm that’s constantly shifting. Emails are the way to go if you want a method to stay in touch with your customers and bring in new revenue. But it can be confusing. What platform to use, how to actually create an email, the purpose of a segment, growing your list -- it’s a lot to understand.
But we know the answers. And we’re ready to deliver them to you in an approachable five day mini-course. All you have to do is sign up below to join our mini-course breaking down exactly how to set up your own email marketing strategy. Seriously, we’re sending you our BEST how-tos, tips, templates, and ideas to get started. This is inside information we usually reserve strictly for our course students.
But email marketing can be such a valuable asset to the local business owner that we knew we had to bust open the doors and let you in.
If you’re on the fence because you think you might need a little more help, why don’t you join our Facebook Group? We’re in there just about every day answering questions, providing education, and chatting with local business owners just like you. If you get stuck on day three of this mini-course and can’t seem to find a fix, drop your problem in the group and we’ll get you moving forward again.
We know right now can be a difficult time to be a local business owner. So if we can provide even one strategy that can help you create a sustainable revenue stream, we’re going to do it. Every time.
Because at the end of the day, we exist for you. Love Local was created to support local business owners in every community, because you are the heart and soul of the local economy.
So let’s keep that heart beating.
Sign up for our Profitable Local Launch Workshop happening LIVE on June 15th to learn how to plan, promote, and post for your next launch. Whatever the goal is, we'll help you see what it looks like to clarify, position, and sell the offer to an audience who is EXCITED to hear about it.